mjc story?

The story began with me since childhood, which is a dream of an Egyptian Arab brand competing with the largest international brands. Since my childhood, I have not seen an Arab brand reach the international level, and from here I began researching and studying the reasons for that, why no one dared to approach it and compete with it.
Is it due to the high quality of its products? I discovered that their quality stems from our Arab-African origins, from the production of our farms and cottons, because it’s the best all over the world , and from here I became more determined to complete the research and work on my idea.
Is it because of the strength and beauty of their designs that I discovered that design is only an idea, and they are not the only ones who think, but rather we are the origin of thought, so I became more determined and the challenge increased within me and I began to ask myself
Is the price of their products the secret of their success? I discovered that the prices of their products are not so cheap that many people can buy them
My passion for my idea increased, and I researched and thought more about the reason for the success of their products and the inability of anyone from our Arab lands to compete with them. Finally, I discovered the secret behind their success and their place in the top rankings with all their products, which is their intelligence in marketing their products and how to convince us, as Arab consumers, that they are the undisputed best and no one can approach them. So why not? We are developing a new idea in marketing that will help us reach global reach with Arab hands. It is not impossible. I continued to study what I was thinking for years and years, and I did not feel that I was ready and able to start what I dream of until the events in Gaza began, which were the source of inspiration and the feeling that it was time to start.
Like any Arab Muslim or Christian, he feels sadness and grief over what is happening to our brothers, our children, our mothers, our fathers, and our sacred lands, which are an integral part of our faith that we grew up with. And my inability to provide a helping hand and assistance to my brothers except by boycotting their productions. I discovered the most dangerous thing that I had never thought of, which is that we have become… We depend on their products completely. Rather, they are the ones who made us unable to dispense with their industry and products over the course of decades, and they succeeded in doing so. Now each of us has been able to dispense with and boycott some products, but no one has been able to boycott everything they manufacture, and this is the truth that no one can deny, and from here I felt that It’s time to start
Let me start with myself and try to find an Arab alternative for consumers. Perhaps I can compensate them for some of the Western products they use in my field. I also hoped that each of us could help consumers find alternatives so that we can gradually get out of the crucible of complete dependence on Western products, with my complete conviction that competing with them is not easy, because they really are reach the highest standards of quality and Mastery in their products, but there is nothing preventing us as Arabs from reaching these standards and even more. Therefore, I decided to give my team the green light to begin practical and real steps on the ground until we were able, with God’s help and grace, to start the path of MJC.
Let it begin with you .